SPACES - Zúrich Campaign
IWG is the global leader in flexible workspace solutions. Through its network of brands—including Regus, Spaces, and HQ—it helps companies of every size work smarter, supporting millions of people across thousands of locations worldwide. The post-pandemic recovery period reshaped how and where people want to work. While IWG found growth in its portfolio of franchise and digital offerings, it needed to re-energize its brand presence in Switzerland to better reflect its relevance in a changed world. In under two months, we transformed “Workspace That Feels Good” into a citywide campaign. By activating Zurich’s busiest transit routes from trams to airport megaboards, we reinforced a simple message: less commute, more community. A placement-first strategy designed to meet people where they move, and show that flexible work can, in fact, feel good. The Zurich campaign marked a turning point for IWG, signaling a refreshed creative direction and a renewed confidence in the future of fle
